I build digital products.

I am currently Director of Product at JibJab in Los Angeles, CA focused on building JibJab's mobile apps. I have 10+ years of tech startup experience and believe in the MVP approach of shipping early and often.

Design + Spec

Create PRD, wireframe, prototype, UX design.

  • Sketch
  • InVision

Ship

Product owner in agile/scrum environments.

  • JIRA

Optimize

Monitor KPIs, A/B testing.

  • Google Analytics
  • Optimizely

Current Position

jibjab_thumb.png
Director, Product at JibJab
JAN 2012 - PRESENT
Los Angeles, CA
digital entertainment

Promotions
2016: Senior PM → Director, PM
2013: PM → Senior PM

JibJab’s Mobile Apps (2014 - Present)

  • Product Owner of JibJab’s mobile app (iOS and Android) and experimental apps like GifGab. This includes the server-side systems that support the apps (content management, programming, search and user accounts).

  • Responsible for managing the roadmap, designing key features and UX changes, creating requirements and working with engineering and QA through each release. Important updates are evaluated against the key results that were established before their launch.

  • Apple has recognized both JibJab (on 12/7/18) and GifGab (on 4/1/18) as App of the Day.

  • Led launch of JibJab’s iMessage Extension in July 2016. Worked out of Apple HQ to build the initial iMessage Extension ahead of their launch in iOS 10. The extension was featured by Apple’s Craig Federighi in the WWDC keynote that announced the feature.

  • Led launch of JibJab’s Facebook Messenger app. Worked at Facebook HQ alongside Messenger team to build our initial Messenger app. The app was featured by Mark Zuckerberg in his F8 keynote speech when he unveiled the Messenger app platform in March of 2015.

StoryBots (2012 - 2014)

  • Product lead of the StoryBots brand, comprised of two separate tech/product teams: mobile (14 apps live when I left) and web (storybots.com and server support). Managed weekly sprints for both teams as Product Owner. Prioritized backlog in Agile environment using JIRA.

  • Product Owner of four mobile apps and six web apps. Highlights include Tap & Sing (2013 Children's Technology Review & Family Choice Award Winner) and Learning Videos (2014 Academics' Choice Awards™ Winner).

  • Managed development of apps from idea to live product. Created user flow diagrams and PRDs, collaborated with UX designers to develop interface and worked alongside engineers during development, QA and user testing.

  • Product lead of StoryBots API development. The API allows user account data and membership status to seamlessly flow back and forth between StoryBots' mobile apps and website.

  • Monitored brand KPIs (registered users, subscription purchase) using Google Analytics and Tableau. Worked to improve conversion rates by running weekly split/multivariate tests of each product's funnel.

  • Worked alongside executive team to define quarterly and yearly goals. Led weekly performance review meeting with executive team.


Past Experience

Transient
Product Manager at Ask for a Deal
DEC 2010 - DEC 2011
Santa Monica, CA
local deals
  • Internally promoted by Jason Calacanis within Mahalo to launch and manage site.

  • Defined product requirements through two major release cycles and managed product roadmap in agile/Scrum environment. Prioritized backlog through constant A/B testing and user feedback.

  • Designed site interface and user flow. This included deep integration with Twitter and Facebook through their APIs as well as Amazon and PayPal for deal transactions.

  • Monitored KPIs and met weekly with CEO and President to report progress.

  • Drove traffic through SEO, SEM, Facebook Ads and social media marketing.


Transient
Product Manager, Community at Mahalo
DEC 2009 - DEC 2010
Santa Monica, CA
user-generated content
  • Product owner of the tools and processes that supported the content creation team comprised of 100+ remote writers/editors.

  • Designed and wireframed improvements to internal products used for recruit, train, evaluate and pay writers. Worked alongside engineers in agile/Scrum environment during development.

  • Interacted with community members on regular basis to improve site experience. Used bug tracking software (Pivotal Tracker and FogBugz) to track and prioritize bug fixes.


Transient
Marketing Manager at EDT
FEB 2007 - SEP 2009
Portsmouth, NH
enterprise data security
  • Given broad responsibility and authority in this fast paced startup company.

  • Researched market needs, determined competitive weaknesses and created messaging for company website, email campaigns and marketing materials.

  • Designed and coded HTML emails, banner ads and interactive website tutorials.

  • Managed website updates, SEO optimization and social media presence.


Side Projects

null
side project
Cofounder of SmackTweets
AUG 2011 - JAN 2012
tweet curation

SmackTweets no longer live. See the pitch deck and screenshots of product.

  • Created site with technical cofounder to create a better experience to consume the real time web around defined verticals. The MVP product focused on the NFL vertical.

  • Site aggregated tweets of 2,000+ NFL "insiders" (every active player, coach, team staff, pundit and beat writer), provided context of who each "insider" was around their tweets and then surfaced the best conversations and media they shared in real time.

  • Wireframed and designed site's UX. Built site in Django and used Twitter's Bootstrap for front-end.


Transient
just for fun
Host for ThisWeekIn Social Media at ThisWeekIn
MAR 2010 - OCT 2010
Santa Monica, CA
web TV network

Transient
just for fun
Writer at The Next Web
JUN 2009 - MAY 2010
top tech blog
  • Wrote about consumer tech startups and cloud technology.

  • Had posts appear on the front page of Techmeme, Hacker News and Digg.


Education

Transient
B.A. Economics from Colby College
JAN 2003 - DEC 2006
Waterville, ME
  • B.A International Economics with Finance minor.

  • Dean's List student - graduated with 3.43 GPA.

  • Played football. New England Small College Athletic Conference (NESCAC) All-Academic Team from 2004 - 2006 and All-Conference team in 2005.